5 Underrated Makeup Brands 2023

As the beauty industry continues to grow rapidly, it's easy to get lost in the sea of well-known and popular makeup brands. However, the rise of social media and beauty influencers has allowed for up-and-coming makeup brands to gain the recognition they deserve. Here are the top 5 underrated makeup brands of 2023 that you need to know about.

Em Cosmetics

Founded by popular beauty YouTuber, Michelle Phan, Em Cosmetics focuses on quality and versatility. The brand is known for its clean and cruelty-free formulas that are highly pigmented and easily blendable. Em Cosmetics offers a beautiful selection of colours and finishes, and their Lip Cushion and Infinite Lip Clouds are popular favourites. While the product range is somewhat limited compared to more established brands, makeup enthusiasts will appreciate the superior quality this brand has to offer.

Affordability rate: mid-range

Pros:

-Clean and cruelty-free formulas

-Beautiful and versatile selection of colours and finishes

Cons:

-Limited product range compared to more established brands

Kosas

Kosas is a high-end brand that focuses on good-for-skin ingredients. Their clean and cruelty-free formulas are designed to look and feel amazing on your skin. Kosas offers a variety of products including lipsticks, eyeshadows, and foundations. Their Tinted Face Oil provides both coverage and hydration while their highly pigmented lipsticks come in a wide range of shades. While some of their products may be on the pricier side, Kosas delivers an unparalleled quality that is perfect for makeup enthusiasts who are interested in splurging once in a while.

Affordability rate: high-end

Pros:

-High-quality, good-for-skin ingredients

-Makeup that looks and feels amazing

Cons:

-Limited shade range for some products

-Pricey

Tower 28

Tower 28 is an affordable brand that focuses on clean and non-toxic formulas as well. Their products are designed for sensitive skin, and the BeachPlease tinted balms give a natural, healthy glow without irritating the skin. Tower 28's products are thoughtfully designed, and the brand's minimalist approach is quite refreshing. However, some categories of their product ranges are limited, so makeup enthusiasts may need to look elsewhere for certain items.

Affordability rate: affordable

Pros:

-Clean, non-toxic formulas

-Ideal for sensitive skin

Cons:

-Limited product range in some categories

Nabla

Hailing from Italy, Nabla is a makeup brand that has been gaining recognition for their high-quality formulas and stunning packaging. Their eyeshadows and lipsticks are some of the most pigmented and long-lasting on the market. They are also vegan and cruelty-free. Nabla is known for its high-quality formulas and stunning packaging. Nabla offers a lot of variety in terms of shades and finishes, making it easy for makeup enthusiasts to experiment with their look. However, the brand does have limited availability in certain regions, so some makeup enthusiasts may find it challenging to get their hands on some of their products.

Affordability rate: mid-range

Pros:

High-quality formulas and stunning packaging

Highly pigmented and long-lasting eyeshadows and lipsticks

Vegan and cruelty-free

Cons:

Limited availability in some regions

Danessa Myricks Beauty

Founded by makeup artist Danessa Myricks, this makeup brand offers some of the most innovative and unique makeup products. Their range of shades and finishes are perfect for anyone looking to get creative with their makeup looks. Danessa Myricks Beauty offers innovative and unique makeup products that are designed to be used in multiple ways. Their Colorfix eyeshadows can be used on multiple areas of the face, and the brand offers a wide selection of shades and finishes to choose from. The affordability rate for Danessa Myricks Beauty is mid-range, but while the brand's products are high-quality, some may have a learning curve for beginners.

Affordability rate: mid-range

Pros:

Offers innovative and unique makeup products

Colorfix eyeshadows can be used on multiple areas of the face

Wide range of shades and finishes

Cons:

Some products may have a learning curve for beginners

In conclusion, these five underrated makeup brands offer high-quality products and unique formulas that cater to different needs and preferences. They are definitely worth checking out and can offer a refreshing change from more popular and established brands in the industry. These five underrated makeup brands are worth checking out whether you're looking for clean, non-toxic formulas, unique and innovative makeup products, or a natural, healthy glow. From Em Cosmetics to Danessa Myricks Beauty, there's a brand for everyone on this list.

Frequently Asked Questions

Are these brands available internationally?

availability of brands would vary depending on the location. However, most of the brands on this list do offer international shipping, while some may have limited availability in certain regions.

Are these brands vegan and cruelty-free?

Yes, most of the brands on this list are vegan and cruelty-free.

What is the price range for these brands?

The affordability rate of these brands range from affordable to high-end, depending on the specific brand but they are all definitely worth your money despite how much or little you spend!

Are these brands suitable for sensitive skin?

Yes, some of the brands on this list specifically cater to sensitive skin and offer clean, non-toxic formulas.

*disclaimer I do not own or claim to own any of the images used in this article*